From the beginning of the project, we worked together and in a coordinated manner to define the brand strategy, including the core values, mission, vision and distinctive tone of voice of the architectural studio founded by brothers Albert and Sergi. This formalised the brand strategy that would guide all branding and communication actions. In this context, a complete rebranding of the studio was launched. This process involved a total transformation of the visual image and brand identity, with the aim of creating a look that was not only simple and memorable, but also captured and conveyed the essence and personality of the two brothers.