Alba Ruiz | Freelance Graphic Designer

Services

Communicate through direct and consistent concepts across all your brand channels. Here are the three main areas of graphic design that I work in. Branding, digital design and all the printed elements of your brand are fundamental to ensuring that your message is communicated clearly and coherently.

Branding

More than just logos, branding involves the whole world of graphic design. From creating a visually appealing mark to designing a stunning business card, every detail counts to convey a brand's personality and values.

Brand strategy
Visual identity
Brandbooks
Logos
Naming
Visual communications
Applicable to both new brands and rebranding

Digital

Digital design is not limited to virtual interfaces, it goes beyond the screen. It encompasses the creation of a powerful digital presence, from the design of attractive interfaces to the development of powerful visual content, without losing sight of usability and the experience that can be created for the user.

User Research
UI&UX
Web Design
Content for Social Media
Newsletter Design

Editorial

From creating corporate stationery that reflects your brand's unique identity to designing packaging that captivates your customers on the shelves. All physical corporate materials go beyond simple design, I look for the best way to communicate the message and essence in a tangible and lasting way.

Publishing
Packaging
Stationery
Merchandising
Catalogs and Flyers

If you already know what you need, take a look at these services. They are grouped according to the most common needs and you can get an idea of what the work process would be like.

Corporate

To whom it may concern
Companies that use various corporate materials (catalogs, presentations, graphics for events...).

What is it about?
Following your company's graphic guidelines, I can create all the graphic material you need. Whether digital or print, this includes design, review (feedback) and preparation of final artwork files (FFAA) for printing if required.

Methodology
1. We will evaluate the project together (tasks, time, materials needed...).
2. We determine the frequency based on how often you need graphic material.
3. We find a price (monthly, weekly, etc...) that suits both parties.
4. We start work by agreeing a delivery schedule.

To whom it may concern
Companies that use various corporate materials (catalogs, presentations, graphics for events...).

Social Media

To whom it may concern
Companies and small brands that want to position themselves on Social Media.

What is it about?
Creation of social media posts. Concept and design of posts for your social media. These can be of different types (posts, stories, carousels...) and for different platforms.

Methodology
1. Together we will decide on the number of publications and their subject (content plan).
2. We will find a price (monthly, weekly, etc...) that suits both parties.
3. We start working according to the agreed publication schedule.

Re-Branding

To whom it may concern
Companies and brands that want to transform their current image into one that better represents them.

What is it about?
Design a new branding. Starting from the brand strategy already defined or reworking it.

Methodology
1. Analysis of your current brand (strengths, areas for improvement...).
2. Proposal for your new brand (including the definition of an optional new brand strategy).
3. Creation of your new Brandbook, including the agreed upon applications (stationery, web...).

New Brand

To whom it may concern
Brands, studies or newly created companies.

What is it about?
Definition of your brand strategy (vision, mission, values, target audience, tone of voice...), naming and creation of branding according to the defined strategy.

Methodology
1. Research about your brand. What type of audience do you want to attract, your references, etc.
2. Definition of your brand strategy (Values, Mission, Vision, Target, Tone of Voice...).
3. Naming proposals (optional).
4. Proposal and definition of your branding. Delivery of the Brandbook with the previously agreed applications.

A quien puede encajarle

Marcas, estudios o empresas de nueva creación.

¿En qué consiste?

Definición de tu Estrategia de Marca (visión, misión, valores, público, tono de voz...), Naming y creación del Branding acorde a la estrategia definida.

Metodología

1. Research sobre tu marca. Qué tipo de público quieres atraer, referentes que tengas, etc.

2. Definición de tu Estrategia de marca (Valores, Misión, Visión, Target, Tono de Voz...).

3. Propuestas de Naming (opcional)

4. Propuesta y definición de tu Branding. Entrega del Brandbook con las aplicaciones previamente acordadas.

¿Something in mind?

Contact