SEAT Infotainment

Client

SEAT Infotainment

Photography

SEAT, S.A

In collaboration with

HMI Infotainment Department

Service

UI&UX

For more than three years, I was part of the HMI Infotainment team at SEAT and CUPRA, where we worked to transform an outdated interface into a modern and efficient system. While we faced the challenge of maintaining certain existing functionalities and processes, our main goal was to improve the driver's interaction with the system, ensuring a more intuitive and user-friendly experience, specifically designed for the new range of vehicles.

As a UX designer, my role focused on identifying key areas for improvement and proposing solutions that would meet the legal and functional requirements inherent in an infotainment system of this scale. This process involved analysing the user experience to ensure that each new proposal improved the user experience without compromising safety and regulatory compliance. I was also involved in the implementation phase, working closely with the development team to make improvements to the final system. Once the system was live, I was also involved in the bug fixing phase.

You can find me at

hola@alba-ruiz.com

I am also in

2024 © Alba Ruiz. All rights reserved.

You can find me at

hola@alba-ruiz.com

I am also in

2024 © Alba Ruiz. All rights reserved.

You can find me at

hola@alba-ruiz.com

I am also in

2024 © Alba Ruiz. All rights reserved.