Lafloid, a brand of personalised iPhone accessories, wanted to create photographic content with a shooting that had nature, flowers and fruit as its main concepts. The aim was to develop a visual campaign that would resonate with their brand identity and appeal to their audience, while the content would be varied enough to adapt to different annual campaigns. With a rebellious, yet delicate and elegant aesthetic, the art direction was carried out in collaboration with Kioto Studio. Various elements were chosen to not only reflect the core concepts of the campaign, but also to harmonise with Lafloid's distinctive colour palette and style, with orange as the main colour.