In addition to defining the essential corporate elements such as the logo, typography and colour palette, a visual guide was developed for the content of its social networks. This guide allows the branding to be adapted in an agile way to the different audiovisual formats that the Gravity Run team can generate, ensuring a coherent presence both conceptually and graphically. In addition, I'm working on the design and adaptation of merchandising elements that will reinforce the club's identity and strengthen the sense of community among its members.