The Parque de la España Industrial in Barcelona, known for its iconic chimneys and its history as a former industrial complex, was the setting for these activities, providing not only a unique and attractive environment, but also a symbol of urban transformation and regeneration. The design of the promotional material (posters and social media) had to focus on the concepts of diversity and different ways of understanding and living together in the same space. It was also important that the design was representative of the environment in which the event took place. Therefore, the main graphic forms consisted of illustrations of the chimneys.